12/27/2023 0 Comments Hanes boxer briefs commercial![]() ![]() The advertising spots support Hanes Originals, the largest cross-category collection in Hanes’ nearly 125-year-old history. Its focus on getting comfortable while stripping down-please, not all the way!-has generated more than 4.4 ball-ion views so far. WINSTON-SALEM, N.C.- (BUSINESS WIRE)- Hanes, America’s No.1 Brand of Underwear 1, is giving a nod to its heritage in its new Make Yourself Comfortable campaign, set in the Victorian Age of 1901. Cavalero probably wasn't even aware that maybe there is a real Hans inside of him."Īnother plus: "He's a very recognizable TV personality, and he's got a solid fanbase on social media," Nadkarni says.Īs part of the campaign, the brand launched an #OvershareInYourUnderwear challenge on TikTok. ![]() "The improv skills he brought to the table were undeniable. Wow, that team sure knows how to handle creative briefs!ĭuring the casting session, "Tony's presence and energy as Hans was so arresting," recalls senior agency art director Rushil Nadkarni. We then leaned into the slightly metaphysical quasi self-help aspects, and out of that the Hans character was born." We spun that into 'Ball-ance,' a tongue-in-cheek vibe helping guys approach the outside world with calm and confidence. "The main benefit of the product is separation support. "This is the first new men's product that Hanes has launched in a while, so we wanted a memorable and unexpected way to do get a lot of information across," Martin Agency creative director John Szalay tells Muse. Hanes is taking an engaging, light-hearted approach to marketing the solution that Comfort Flex Fit Total Support Pouch offers men who are uncomfortable wi. 3,514 Results 2 filters applied Style Brand Size Color Material Condition Price Buying Format All Filters Hanes Mens 5 Pack Wicking Cool Tagless Boxer Briefs M 32 34 NWT ILS 66.93 ILS 61. It's all sight gags and nutty wordplay-but it works. Boxer briefswith the length of traditional boxer shorts and the form-fitting profile of briefsare the overwhelming national favorite, laying claim to nearly 40 percent of the 2.7 billion. Advertiser Hanes Advertiser Profiles Facebook, Twitter, YouTube Products Hanes Comfort Flex Fit Total Support Pouch Boxer Briefs Songs - Add None have been identified for this spot Ad URL Mood Funny Actors - Add None have been identified for this spot. Working through Tool, Paul Briganti of SNL fame directs with his self-consciously stupid style. Are you thinking about buying some Hanes tagless boxer briefs Not sure if the Hanes boxer briefs for men are for you Then, get my insights about the underw. Hanes Sport Total Support Pouch® Mens Boxer Briefs Pack, X-Temp® Cooling, Anti-Chafing, Blue Assorted, 4-Pack As low as 24.00 Regular Price 42. ![]()
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